Dead Man Down - Marketing Strategy

Dead Man Down is a American crime thriller film which was written by J.H. Wyman as well as directed by Neils Arden Oplev, released on March 8, 2013. 

The budget was:	$30 million
The amount of money gained through box office:	$18.1 million

In promotion for the Dead Man Down (2013) movie they have decided to do this through an ad agency called Thinkmodo creating an 'Elevator Murder Experiment,' which is a short film where actors are used, a thug and a victim within a lift staging a fake murder. The whole idea behind this is to see everyone's reactions which have all been unique and different in their own ways. This includes some helping and hitting the thug with a stick whilst others didn't care and just walked away, an appalling response. Another person actually stopped to also take pictures of the situation, probably to post it online. This shows how many people are utterly submerged with the use of technology that they wouldn't even care to help and would rather post about it online.