Horror Research - Survey Analysis

Barthes - Enigma Code

Dead Man Down - Marketing Strategy

Dead Man Down is a American crime thriller film which was written by J.H. Wyman as well as directed by Neils Arden Oplev, released on March 8, 2013. 

The budget was:	$30 million
The amount of money gained through box office:	$18.1 million

In promotion for the Dead Man Down (2013) movie they have decided to do this through an ad agency called Thinkmodo creating an 'Elevator Murder Experiment,' which is a short film where actors are used, a thug and a victim within a lift staging a fake murder. The whole idea behind this is to see everyone's reactions which have all been unique and different in their own ways. This includes some helping and hitting the thug with a stick whilst others didn't care and just walked away, an appalling response. Another person actually stopped to also take pictures of the situation, probably to post it online. This shows how many people are utterly submerged with the use of technology that they wouldn't even care to help and would rather post about it online. 

Research Rationale

Prelim final opening scene

Prelim director’s commentary

Prelim editing/filming process

Here we have shown evidence of our filming, editing and directing through the use of a time lapse.

                                      

                                      

                                      

                                  
                              

Prelim Storyboard and schedule

Prelim Horror Clip Analysis

Here is the original opening scene clip:

(00:00-01:48)

Scream/Blair Witch

Well's Research and Cohens Moral Panics

Male Gaze and Voyeurism

Male Gaze Theory was a term created by Laura Mulvey in 1975. Mulvey is a feminist film theorist who also wrote an extremely influential essay called 'Visual Pleasure and Narrative Cinema' which suggests the way women are viewed in comparison to men. Moreover, Mulvey has said that women are continuously sexualised in front of the camera and treated as objects who are valueless showing false ideals of females. 

The gaze for feminists can be thought of in three ways:
1) How men look at women
2) How women look at themselves
3) How women look at other women


The Male Gaze occurs when the audience is put into the perspective of a heterosexual man which may focus on the curves of a females body.

Mulvey's Theory can be narrowed down into three separate ideas:
1) The look of the camera as it record the event/scene
2) The look of the audience as they watch the film
3) The look of the characters as they look at one another

In 'Jennifer's Body,' (2009 Horror film) Jennifer is a teenage girl who always dresses provocatively by wearing clothes such as short skirts and cropped tops. She is shown through the male gaze is scenes such as her swimming in the lake and acting over sexualised.

Voyeurism  
This is a way of gaining sexual pleasure through spying on people and their private moments without the consent. This is often shown as the Peeping Tom to show that their is someone is being watch such as Norman Bates from Psycho spying on Marion, through a whole in the wall, as she gets changed and the Male Gaze again being shown. 

Clover’s final girl

Creed: Monstrous Feminine and Carrie

Levis’ Stauss’ Binary Opposition & Aristotle Theory

Todorov's Theory

Propp's Narrative Theory